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Featured Story News Operator. Recent Posts. Kansspelautoriteit amends rules ahead of gambling market open Featured Story Features Editor - February 9, 0. HooYu launches extra payment security measures Featured Story February 10, Amid stiff competition from the wider spirit sector, Smirnoff decided to pull out all the stops with a big-budget, old school shoot that brought together helicopters, cranes and some very angry fishermen.
Camelot CMO Keith Moor says the brands that continued to invest in marketing during the pandemic are now reaping the rewards. Tom Fishburne is founder of Marketoon Studios. Email address. Forgot your password? Keep me logged in. Hide Comments Show Comments Comments.
|Betting line mlb 2021 to win world series||Hide Comments Show Comments Comments. Tom Fishburne is founder of Marketoon Studios. Digital Advertising. Read more. Instead, the firm stated that it merely offered a form of insurance in the event a horse failing to finish a race. The brand refresh has performed well so far and so this is certainly a brand to watch in the UK gambling space. Start with fresh ideas and practical tips on|
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For that reason, we concluded that the ad was likely to encourage gambling behaviour that was potentially harmful and therefore breached the code. The five complainants believed the ad, seen on February 29, , showed people who were addicted to gambling taking part in scenarios that mimicked gambling as part of their everyday lives, and they challenged whether the ad breached the code by portraying gambling as taking priority in life.
We therefore concluded that the ad did not portray, condone or encourage gambling behaviour that was socially irresponsible, or portray gambling as indispensable or as taking priority in life. Advanced Search. International edition. February 10, Two Advertising Standards Authority's rulings after complaints. Related news. UKGC: no spike in complaints about illegal gambling websites during lockdown. The brands, both owned by betting company GVC, perceive rivals as having offers that are too alike to stand out, says Ladbrokes and Coral UK and Eire managing director, Dominic Grounsell.
The first visible representation of the new branding will be seen this evening 24 February in TV ads for Coral. New ads for Ladbrokes will follow next week. Grounsell describes both sets of creative as having production values that rival Hollywood blockbusters in a bid to reflect the excitement of sports such as horse racing and the passion of those gambling on them.
The ads are the work of newly-appointed agency BBH. Porter describes the new ads as entertaining and emotive. The new creative look and feel will be replicated in all brand touchpoints, a reflection of the long-term nature of the project, says Grounsell. The company also recognises that, for its customers, gambling is all about entertainment.
Both Grounsell and Porter come from outside the gambling and gaming sectors, a factor which they believe has given Ladbrokes and Coral an edge against their rivals. There are a lot of big brands spending a lot of money. Despite this, some regulators are concerned about the success of advertising in the gambling sector, and would like to see heavier regulation. Even Ladbrokes and Coral owner GVC has called for an end to broadcast advertising for gambling services.
So is the writing on the wall for this kind of campaign?