Back in the dark ages of sports betting before smart phones , if you wanted to place a bet while you were out of the house you would have to call your online betting site and have an actual conversation. Nowadays, you can follow a game straight from your phone, have enough information to make an educated halftime wager, then place that bet at an online sportsbook, and not interrupt whatever you were doing in the slightest. Times truly have changed. If, as a sports bettor, you are not taking advantage of the truly unique opportunities afforded to gamblers by the advent of the internet and social media, then you might be costing yourself and your betting a large amount of extra value.
Many companies, including online sportsbooks, have begun using social media as a marketing and advertising tool. Online sportsbook use twitter to engage their customers by constantly offer bonuses, such as free wagers, contests, and promo codes to earn extra money once you make an online deposit. Sportsbooks also tweet lines, betting article on tips and advice, and various other nuggets of information. Another fantastic way that Twitter impacts sports betting is through the athletes who use the social media tool.
Many athletes are using social media on a regular basis and that intimate access can be enough for a bettor get to handicapping information in real-time. A couple of weeks ago, after Kobe Bryant had twisted his ankle, and the extent of the injury was still relatively unknown, he tweeted the night before the next Lakers game that he was coming down with the flu. In News. By David Solar. Post Tags: Facebook legalized sports betting. Related Posts. Continue reading. Weekend Sports Update.
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Instead of being taboo, sports betting is now being seen as a legitimate untapped market that the mainstream has come to accept, not deny. David was the Content Manager at Sports Insights. He has since moved on to greener pastures. According to a recent article by Carl Campanile of the New York Post, it appears that the push toward legalized sports betting in America is gaining some serious legislative steam.
In News. By David Solar. Post Tags: Facebook legalized sports betting. Related Posts. Continue reading. Available in both cash and non-cash versions, which means providers are not limited to sports betting platforms. The results have been remarkable. It has also been successful in keeping customers on our site longer.
For us, it has been the perfect answer to attracting digital natives, in addition to providing an exciting new offer to our existing customers. Get social Players can invite friends, bringing more customers to your site. Easy integration Cutting-edge technology via SaaS means you can be up and running quickly. Game changer Cash and non-cash versions available to fit all platforms. What is BetSnap BetSnap is the first and only game for sports fans to combine the interactive elements of social media with tournament-style sports betting.
Advertising has been frequently proposed as a significant mechanism of gambling normalisation including new social media channels see Dr. Sally Gainsbury and colleagues research in the Journal of Gambling Studies. The portrayal of gambling attitudes and behaviours in media representations as well as in real life environments promotes the idea of gambling as an intrinsic form of entertainment.
This is true for all forms of gambling but sports betting presents some singular intensifiers. Unlike any other gambling form, sport instils in betting its health and sanitization attributes. Attributes such as fair competition, success through talent and perseverance, equal opportunities and big rewards, respect for nature, green and healthy habits are transmitted to betting behaviour. Celebrities deepen that connection as they have been proven to reduce the perceived risk by the public of the products they endorse.
Another marketing technique broadly employed by betting operators concerns the provision of risk-free bets. Advertisements typically offer welcome bonuses for new customers, free bonuses for loyal clientele, and money-back exceptions in multiple complex accumulated bets. All of these free offers pose a dual threat. On the one hand, the so-called free money requires bettors to engage in further betting in order to reclaim their benefits leading to money losses in the process.
On the other hand, even if it is a bona fide free bonus, problem gamblers might conceptualise betting as a riskless activity that entails no responsibilities even when done excessively. A third main risk-lowering technique used in commercials is the representation of betting as a social form of entertainment to be conducted alongside other people. However, some studies have raised the alarm about the misconception that gambling, when done in group, cannot be problematic see the recent work of Emily Deans and her colleagues.
In fact, peer facilitation has been identified as a fundamental contributing factor to impulse betting, with excessive betting being more plausible when sport matches are viewed in the company of others as shown by Mattew Lamont and colleagues in a qualitative study in Sport Management Review. Sport is a cultural product, socially consumed watched, practiced, discussed, and bet upon.
The social stigma attached to gambling habits might be shifting towards its naturalisation, a long-term process that advertising cannot carry out on its own but can certainly facilitate. Binde, P. In: Kingma S ed. London: Routledge. Deans, E. Derevensky, J. Harm Reduction Journal, 14 5. Daube, M. BMC Public Health, 16 1 , Gainsbury, S. Journal of Gambling Studies , 32, — Gordon, R.
Brand community and sports betting in Australia. Hing, N. Melbourne: Australian Gambling Research Centre. Sports-embedded gambling promotions: A study of exposure, sports betting intention and problem gambling amongst adults. International Journal of Mental Health and Addiction, 13 1 , — Lamont, M. Affective response to gambling promotions during televised sport: A qualitative analysis.
Sport Management Review, 19 3 , Lindsay, S. BMC Public Health, 13 1 , Lopez-Gonzalez, H. Marketing and advertising online sports betting: A problem gambling perspective. Is European online gambling regulation adequately addressing in-play betting advertising?
Gaming Law Review and Economics, 20, Understanding the convergence of online sports betting markets. International Review for the Sociology of Sport, in press. McMullan, J. All in! The commercial advertising of offshore gambling on television.
Journal of Gambling Issues , 22, Tversky, A. Psychological Review, 90 4 , — Back Psychology Today. Back Find a Therapist. Back Get Help. Back Magazine. Because you can actually create your own snap, you can invite your friends to join, even if they are not yet registered on the platform.
BetSnap takes watching professional sports to the next level: players themselves can taste victory! Easy SaaS integration via standardized interface. Customizable appearance. Fast installation. Available in both cash and non-cash versions, which means providers are not limited to sports betting platforms.
The results have been remarkable. It has also been successful in keeping customers on our site longer. For us, it has been the perfect answer to attracting digital natives, in addition to providing an exciting new offer to our existing customers.
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